On August 27, 2025, the highly anticipated 2025 China Intelligent Equipment Expo officially kicked off at the Shenzhen World Exhibition & Convention Center. This three-day industry grand event gathered hundreds of leading enterprises, R&D institutions, and upstream and downstream service providers in the global intelligent equipment field. It focused on showcasing cutting-edge technologies and innovative products in areas such as intelligent manufacturing, industrial automation, and intelligent drive, attracting over 50,000 professional visitors and purchasers to attend, visit and exchange ideas. Among numerous exhibitors, Geri Company, which specializes in the R&D and manufacturing of stepper motors and drive systems, became the focus of the exhibition with its technologically advanced core products and differentiated competitive advantages. The area in front of its booth was continuously crowded, attracting great attention from the industry.
As key core components in the field of industrial automation, the performance of stepper motors and drives directly affects the precision, stability, and operational efficiency of intelligent equipment, and has always been the core focus of the upgrading of the intelligent equipment industry. Since its establishment, Geri Company has been deeply engaged in this field, with the core development concept of "empowering intelligence", and has built a complete industrial chain system from core technology R&D to large-scale production. This time, it made a grand appearance with a full range of core products at the exhibition, comprehensively demonstrating its technical accumulation and innovative achievements in the field of stepper motors.
According to Mr. Xie, the person in charge of Geri Company at the exhibition, the product matrix displayed this time includes core categories such as open-loop stepper motor drives, closed-loop stepper motor drives, and integrated stepper motors. Among them, many products occupy a dominant position in the market with excellent performance. It is worth noting that the company's independently developed integrated stepper motor has maintained the top three in shipment volume in the domestic stepper motor market for many consecutive years due to its outstanding advantages such as high integration, easy installation, and stable operation, and has become the preferred component for enterprises in fields such as 3C electronic manufacturing, medical equipment, and intelligent logistics. "Through optimized structural design, this integrated stepper motor highly integrates the motor and drive module, which not only greatly reduces the installation space but also lowers the debugging cost for enterprises. At present, it has been widely used in the production line equipment of well-known enterprises such as BYD and Foxconn," the on-site technical specialist introduced in detail to the visiting audience.
At this exhibition, the EtherCAT bus-type drive jointly developed by Geri Company and HPMicro Semiconductor became the most concerned "star product". As a mainstream real-time Ethernet technology in the field of industrial automation, EtherCAT bus technology has become the core control key for high-end intelligent equipment due to its advantages of high-speed communication and precise synchronization. The EtherCAT bus-type drive launched by Geri Company this time, through joint research on chip-level technology with HPMicro Semiconductor, not only achieved a technological breakthrough of a 25% increase in communication rate and microsecond-level synchronization precision but also reduced the product cost by 20% through supply chain collaborative optimization, successfully breaking the price monopoly of imported brands in the high-end bus-type drive field.
"Previously, we have been using imported EtherCAT drives. Although their performance is stable, the price is relatively high. This time, after seeing Geri's products and testing them, we found that their performance fully meets the standards, but the price is much cheaper. This is very helpful for us to control production costs," Mr. Li, the person in charge of an intelligent equipment manufacturer from Dongguan, said after completing the product test on site and immediately reached a cooperation intention with Geri Company. According to statistics, on the first day of the exhibition, Geri's booth received more than 200 professional consulting customers. Among them, 12 equipment manufacturers from Shenzhen and surrounding areas reached cooperation intentions on site, and 3 enterprises signed procurement contracts on the spot, with a total order amount exceeding 300,000 yuan.
In addition to the display of star products, Geri Company also set up a technical experience area at the booth. By simulating typical application scenarios such as die-cutting, precision control of medical equipment, and positioning of photovoltaic equipment, it intuitively demonstrated the operational performance of its products under different working conditions. The technical team provided one-on-one technical answers to the visiting audience throughout the process and offered customized solutions for the personalized needs of different industries, winning wide recognition from the on-site audience. Many visiting industry experts said that through independent R&D of core technologies and in-depth collaboration in the industrial chain, Geri Company has achieved a dual breakthrough of "technological upgrading + cost optimization" in stepper motor drive products, providing important support for domestic intelligent equipment enterprises to reduce import dependence and realize the localization of core components.
This 2025 Intelligent Equipment Expo not only provided an important platform for Geri Company to showcase its technical strength but also built a bridge for in-depth docking with upstream and downstream enterprises in the industrial chain. Mr. Xie, the person in charge of Geri Company at the exhibition, stated that in the future, the company will continue to increase R&D investment, focus on tackling key technologies such as high-precision stepper motor control algorithms and industrial Internet adaptation, further expand application scenarios in emerging fields such as new energy, humanoid robots, and intelligent warehousing, and assist the high-quality development of China's intelligent equipment industry with more competitive products and services. The exhibition will last until August 29. Geri Company's relevant products and technical solutions are on display at Booth 13B604 in Hall 1. Industry peers are welcome to visit for exchange and negotiation.